“You only get one chance to make a good first impression .”

• 5 Strategies to get more out of LinkedIn:
  • Strategy 1 - Letting people see who you are - and leverage a profile that is built to attract your target audience.
  • Strategy 2 - LinkedIn for Sales professionals - How to gather intelligence and warm up your leads. 
  • Strategy 3 - How to use LinkedIn to get a job
  • Strategy 4 - Build your profile to funnel customers into your model - "Become a farmer, not a hunter"
  • Strategy 5 - A Winning Publishing Strategy 
• 2 common LinkedIn mistakes most people are making:
  • Issue #1 - Linked in is not a resume - it is a credibility and rapport building tool
  • Issue #2 - Most people don't understand how to use linkedin to drive business.

"Linked in is no different than a big global networking event that allow you to hyper target your perfect customer avatar, gather sales intelligence, and then reach out a connect with them." -Dennis Brown

In this episode we talk about:

• Authority positioning and why is it critical to your success?
• Why Richard simmons is the perfect example of authority positioning.
• The most common positioning mistakes and how to avoid them. 
• Why it's a smart idea to give away your best secrets.
• The expert roadmap - a step by step guide to become an expert in your industry.

Authority Alchemy is the process of of changing people that see themselves as “common” into a person of power in their industry.

"Every opportunity has its root in a relationship." 

We live in an era of unprecedented social reach. It has become exponentially easier to reach your audience. Yet, ironically, the nature of our relationships remains unchanged. We require the cooperation of others to achieve our goals, making ones ability to build relationships of trust paramount. You may have thousands of social media followers. How many of them would pick up the phone if you called?

My guest this week is Corporate Alliance owner, Paul Hatch. Paul believes that every opportunity has its root in a relationship. Money comes and goes. Opportunities come and go. But real relationships can be lasting. In this episode, we explore strategies to create and leverage powerful relationships that are built with trust, respect, and mutual opportunity.

In this episode we talk about:

• Relationship Arrogance - The challenge of forecasting returns on relationships.
• 3 Components of powerful relationships (trust, respect, and understanding).
• 3 Strategies to build better relationships:
  • Be self-revealing
  • Learn by asking questions
  • Seeking Advice and the power of the Mastermind
• Why being vulnerable can help you build better relationships.
• Win-win relationships vs Gladiators - Balancing consideration and courage. 

"You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you."  -Dale Carnegie

If you knew you couldn't fail, what would you do?

Have you ever struggled to stay motivated doing something you once loved? Do you find that factors that used to motivate you no longer have that effect? 

Motivation is generally defined as the force that compels us to action. It drives us to work hard and pushes us to succeed. Motivation influences our behavior and our ability to accomplish goals. There are many different forms of motivation. Each one influences behavior in its own unique way, and no single type of motivation works for everyone. People’s personalities vary and so does the type of motivation that is most effective at inspiring someone at any given time.  True motivation comes from within and is the topic of this weeks episode of influence.  

In this episode we talk about:

• Why the majority of people struggle with motivation.
• What does it mean to be in alignment?
• The 4 components of Motivation
  • Aligning with purpose - the foundation of motivation.
  • Knowing your Value - reaching new levels of performance.
  • Initiative - 3 ingredients to conquer the challenge of staying motivated.
  • Perspective - Confidence, Assumptiveness, and Adversity - Mindsets that can make or break motivation. 
• Influence - Salesmanship and the models that guide our interactions.

Thank you for listening to our show. Take a minute to join the discussion on our Influencers Facebook group and if there is someone you know that should be featured on our show, please reach out to me for details and a free signed copy of the Laws of Influence. Don’t forget to subscribe to our show and please come back next week for more Influence with Brad Harker.